A humorous and quite original observation about the prolific nature of Twitter users, as well as their tendency to put their social network above all else - even personal safety. (The observation being that modern networking technology has made it possible for the news of an earthquake to travel faster than the actual event).
Not satisfied with this witty and fresh commentary - the Author draws it out with some filler in the form of pseudoscience and diagrams. While one would never actually trust the merits of his claims, facts or references, they serve as a playful distraction on the road to the punchline.